Who I Am
I'm Jen Rego, a multimedia designer and content strategist based in Sacramento, California. I help mission-driven businesses and organizations tell their stories through brand identity, print and web design, photography, and thoughtful visual content.
I've always loved visual storytelling. At 18, I entered a contemplative monastic community, where I spent a few years learning to see beauty in stillness, simplicity, and everyday things. That experience shaped how I approach visual work - with intention, attention to detail, and a deep respect for what's being created. After leaving, I pursued art history and photography, deepening my understanding of how we tell stories through imagery.
Over the past eight years, I've worked as a multimedia specialist and designer for educational organizations, nonprofits, and mission-driven brands - managing social media campaigns, editing video content, designing print collateral, and building visual identities - always asking the same question: how do we tell this story in a way that's true, beautiful, and connects with the people who need to see it?
What Drives Me
I believe the best work happens when there's genuine purpose behind it. I'm drawn to businesses and organizations that care deeply about what they do - food businesses that nourish people intentionally, craftspeople who build things meant to last, community-focused organizations, and businesses that value quality and intention over speed. Good design should do what a hive does - build something purposeful, structured and made to last.
How I Work
I work collaboratively and take time to understand who you are and what you've built - and where you're trying to go. Every project starts with discovery: listening, gathering, understanding your audience, and what makes you distinct before a single thing is built. From there, I create visual work that's rooted in strategy that leaves room for growth - flexible enough to expand as you do, strong enough to last.
Want to Work Together?
